Tigo Ghana has gone on record as the first telco in Ghana to offer the latest Samsung Galaxy S6 and its edge version on its network.
The offer comes with free 15GB data and a flexible 12-month payment plan through Stanbic Bank Ghana.
Tara Squire is Head of Mobile at Tigo Ghana, and he told Adom Business the introduction of the two variations of the Samsung Galaxy S6 was to continue to fulfill Tigo's promise of promoting a "digital lifestyle" among Ghanaians of all social classes.
He noted that the initial introduction of the affordable but superior Samsung Galaxy handsets, in the famous "Drop That Yam" campaign, was to meet the digital lifestyle needs of a particular group of Ghanaians, and the Galaxy S6 range also come to meet the needs of a particular group.
Squire however noted that the S6 offer is designed to kill all excuses that prevent people from living a digital lifestyle, explaining that the flexible payment plan with Stanbic, the 15GB free for 12 months and the opportunity to use the free data on various channels on Tigo were carefully designed to make the user maximize the benefits from the device.
"We also have other channels like Tigo Cash, Deezer where people can stream and download loads of music and others to make customers enjoy the device and data package optimally," he said.
He was confident that the digital lifestyle drive, manifesting in Drop That Yam, Tigo Big 6, the opening of Tigo Experience Centers across country and the new introduction of the Galaxy S6 range are yielding positive dividends in terms of voice and data subscriber growth.
Indeed, Tigo's subscriber base witnessed consistent decline for greater part of last year, but it is showing a relatively strong growth this year, witnessing over 165,000 additional data subscribers in January 2015 alone, and some 69,000 plus growth in voice subscribers. Both voice and data market shares also went up marginally.
Pundits have said while telcos seek more revenue to survive, they are also playing into the hands of over the top (OTT) apps like Whatsapp, tango, viber, twitter and others, which threaten to reduce the otherwise better revenue they would have gotten from direct M2M or P2P activities on their networks.
But Tara Squire said Tigo would not deny its customers the opportunity to enjoy the digital lifestyle out of the fear of losing revenue to OTTs, but rather "we are innovating around the digital advancement to ensure that we satisfy with shareholders and customers."